Cloud services are growing and on the verge of becoming an important part of the satellite industry. Therefore a cloud strategy is needed to define what cloud capabilities are important to customers and where the greatest growth opportunities are. Robert Bell, the Executive Director of the World Teleport Association (WTA) explains why the industry is moving to the cloud including the technical, operational, cost factors and skills needed to be successful in this new world. Robert provides his insights on how satellite and teleport operators can preserve and strengthen their competitive advantages when going head-to-head with the cloud for specific services, or when integrating the cloud into their operations is the preferred approach.